Where Have I Been and Where Am I Going?
Hello friends! This is a post I’ve been waiting a while to make. A lot of you have been asking where I am and if I’m okay. Firstly, I’d like to say that yes, I am okay. I appreciate your concern, as this has been a tumultuous 18+ months for a lot of people. The Covid-19 pandemic has changed the entire world in a multitude of ways. Individuals and businesses alike have had to evolve and shift to meet the new climate. The future of heart-centered copy has also evolved. I’ve made some shifts to better suit where I am in my life now and also my goals for the future and for this business.
It has been my absolute PLEASURE to do what I do for so long. To have so many wonderful clients, many of whom have become dear friends of mine, has been a dream. And to be able to learn so many great things about content, copywriting, and marketing along the way. I’m so grateful for all the wonderful opportunities I’ve had along the way. I’m also grateful for all of the many amazing years I’ve had to do what I love to do.
Rest and Recharge
Next, I’ll explain by saying I have been in retirement since March of 2020. I only did some copy work for my regular clients during that time. But I limited the new clients I onboarded. After more than 20 years in the copywriting and content marketing game, it was time for a break.
I bought a house out in the country, took in the sights and smells of nature, started writing fiction, and just took a big, deep breath in.
And I have to say: it was AMAZING!
You can love what you do and still face burnout. This plus health issues, along with some major changes in my personal life meant I was long overdue for a big timeout. It couldn’t have come at a better time than during the pandemic.
While not in any way meant to downplay the severity of this global health crisis, some of us have found the pandemic to be a time of resetting, restructuring, and re-aligning with what we truly desire in life. For me, that meant taking almost two years off, doing some soul work and heart healing, and deciding on a new direction for my brand.
Heart-Centered Copy in the Future
So, with all of that said now, what does the future of heart-centered copy look like? Moving forward, I will not be offering ANY done-for-you copywriting or content writing services to new clients. That chapter is now closed and with a heart full of gratitude, I bid adieu.
That doesn’t mean I’m ready to close up shop just yet, however.
I’m going to be delving more into the coaching side of things. I’ll still offer my 1v1 coaching hours like I did before. I will also still offer my VIP Days but the structure of them is changing. These VIP days will now involve coaching you through your copy needs, rather than writing for you. However, I will edit any content that you write, as long as it is prepared before our scheduled meeting day.
There is also a new mastermind coming, and my 6-week copy camp will make some new appearances. In 2022, I plan to add some DIY courses to the site. These will allow you to purchase a work-at-your-own-pace course to help you with services I previously offered like sales pages, lead magnets, and website copy.
I’m very excited about this new direction for Heart-Centered Copy because it’s something I was transitioning into my last few years in business. This is how I feel my time and 21 years of experience will be best served going forward. I’m very grateful for the opportunity to go 100% into what my heart is calling me to do. Thank you so much for being a part of my journey.