Are you searching for some easy content creation ideas? The answers might be right under your nose, but sometimes we just overthink it. We might complicate what is really a simple matter. You have great value and insight to share with your audience. Your experiences are unique and your perspective is unlike anyone else’s.
All you need to do is tap into this to find the best ideas for content creation. As heart-centered businesses, it’s more important than ever for us to touch the hearts and souls of our audience, as well as their minds. In this industry, potential clients will be looking at how you make them feel just as much as they will be looking at the benefits you have to offer.
Do a quick vibe check right now.
What energy is your current content putting out into the world? Is this the energy that will attract the types of clients you want?
There’s more to it than just branding. It’s more than just the tone of voice you use in your content, or the images and colors you use. It’s also about how you feel when you’re creating it. And this translates into how they feel when reading it.
If you’re stumped on where to begin, let’s start by identifying your value in the market.
Content Creation Ideas – Find Your Value
How do you add value? This is the first question you should ask yourself when you decide to create new content for your audience. Never create content just for the sake of content. Don’t write a blog post because you think you’re supposed to. Don’t send an email because some guru said you’re supposed to email your list every week.
The world doesn’t need another blog post, another Facebook post, another Tweet, or whatever – just because you feel like making a word count. Each and every piece of content you create for your business should be done with intention.
You should always lead with value-added content. There’s enough filler and junk out there already. Don’t feed your audience bullshit. Take the time to give them value, or don’t waste their time.
What do I mean by value-added content? Basically, this is any content that is original, exclusive, or that your audience cannot get anywhere else.
It’s YOUR unique take on a topic.
There may be many ways to cook a veggie burger, but what secret trick do you have that brings out the best flavor? BAM! That’s your value-added content.
You don’t have to reinvent the wheel; you just need to show a unique way of using it. There are many different types of content you can use to add value such as blog posts, case studies, white papers, tutorials, videos, and promotional offers.
Content Creation Ideas – Understanding Your Audience
It all starts with understanding the needs of your audience and the unique ways in which you meet those needs or solve their problems. You need to get very, very clear about the value you add before you spend any time creating content. And then you need to have a firm understanding of your audience.
Who are they?
What do they like?
What do they dislike?
A good way to get started on this journey is by creating a customer persona. Your customer persona is how you will conceptualize your ideal target market. This is the visual representation of WHO you are speaking to every time you create a new piece of content. Not only will this give you a clear vision of your target market, but it also makes content creation easier. Just imagine the customer persona in your mind while you’re creating it. Speak directly to him/her.
MarTech has a great post that lists 7 ways to get to know your audience better. This is key to any marketing strategy but it’s especially important with your content marketing. In order to create content that will attract the right audience, you need to know who you’re speaking to. Customer personas is on the list, along with some other great ideas.
It’s important to do research in advance, including researching the competition. Look at competitors who share the same target market as you. What kind of content are they sharing? Look at what their audience is most engaged with. And maybe your competitors aren’t doing so well, either. This is a good time to see what they’re doing wrong, and analyze why, so that you can do better yourself and avoid the same mistakes.
Now that you have this background research, let’s get to some actual ideas.
Here are some additional easy content creation ideas:
- Create a checklist based on a subject you are an expert in
- Use your analytics to see topics people are searching for
- Study your top-performing posts and re-create them
- Ask your audience what content they want from you
- Give some of your goodies for free (not all, but a little teaser won’t hurt)
- Think of a problem your audience has – now help them solve it
- Provide resources – website links, book roundups, etc.
- Do a video tutorial or series
As you read over this list, take some notes on what comes to mind as you tailor it to your specific brand. In what ways could you implement some of these ideas?
Don’t stop at just these ideas. I encourage you to grow and expand on this list and think of more ideas of how you can give more value to your audience.
This Isn’t a Job Resume
Remember as you are creating marketing content that as a business owner or entrepreneur, you are not creating a job resume. This isn’t a place for you to list every accomplishment, degree, or qualification you have.
While there are times when these things will be important, your content is meant to engage and inform the audience. It’s also a way to create brand awareness and establish yourself as an expert in your field.
You will do this best by giving the reader quality information that proves you know what you’re doing, rather than a laundry list of your highlight reel. A potential client doesn’t care how many degrees you have. They care about how it relates to them.
Show them how it helps them. Help them to see the benefits of working with you/your brand. Show them what is in it for them.
Don’t Forget Your Call to Action
Finally, after you create your easy new content ideas, don’t forget to leave with a valuable call-to-action (CTA). What do you want the reader to do? Sign up for your newsletter? Click on a link? Buy a product? You can’t get it if you don’t ask. Every single piece of content you create should be done with a purpose in mind. That purpose leads to your CTA.
Learn more about writing heart-centered copy that converts in this post. And remember, speak from the heart, be genuine in all you do, and your energy will be pure and good. This is how you can create content that will attract the types of clients you desire.