Do you get overwhelmed by your social media presence? Do you feel stressed out when it’s time to create your social media content? Or do you find yourself so busy you just don’t have time to keep up with your Facebook? You know it’s important, but you just can’t seem to get ahead of your posts.
You know that having a page is great for your business and you set one up (hey, it’s free!) but now you’re not having fans flock to it in droves. What’s going on?
The number one reason fanpages fail and fizzle is that people don’t know how to create them properly or how to manage them properly. I can honestly say that this is one task that is truly not as easy as it looks. While anyone can create a FB fanpage for free, that doesn’t mean that you’re naturally going to know what to do with it.
If you’re finding yourself in that same boat, here are some tips. No matter what industry you’re in or what niche you fall under, these general rules will apply:
Revamp Your Page
Get a professional design or build your own with Heyo, Shortstack or similar programs. When possible, use your own face or avatar in the design for increased personalization. This doesn’t work for some brands (Like Pepsi or McDonald’s) but any time there is a human at the head of a company or brand, we should see them in the social media design somewhere.
A custom cover photo cover that includes that, the name of the business and some other eye-catching graphics will make all the difference. Since Facebook has loosened their rules for cover photos, you have even more freedom to let loose. Add a call to action, link to your free giveaway or share a promotion. For a good example of how to do this, check out HubSpot’s Facebook cover image.
Then you want to finalize it all with some custom tabs- do you have any videos or a YouTube channel? If not, shortened versions of some of your webpages would be good, too. Or maybe an FAQ. Can you come up with some sort of contest or promotion and host it from the fanpage with a 3rd party app (to stay in FB’s contest rules)?
The other problem that I see is people not posting regularly. Posting regularly does not equal spam. 3-5 posts a day is a good sweet spot- less if you still have a small page following. And don’t just syndicate a feed and let it auto-post for you. I have unfollowed several friend’s pages recently because I don’t think they’ve logged on them in 6 months. All I see are autoposts from an RSS. No one wants to see that- they could just follow you with a feed reader. Fanpages are about interaction.
You can post news, updates, great blog posts by others in your niche, your own blog posts, polls, motivational images and posts and more. Be sure to follow up on your posts and answer questions, “like” posts and follow up to questions. Don’t just post and ditch. Show your fans you’re really listening to them.
Get with the Program
There are some excellent programs out there to help you learn how to make the most from your FB fanpage. I would highly recommend Amy Porterfield’s FB Ads Insider and FB Influence programs because they will help you crash-course in what you need for boosting the page VERY quickly. I was a social media community manager/marketer for years before I had access to Amy’s programs and I learned new tips on the very first session. You will learn how to gain more fans/likes, increase engagement and jumpstart your page into one that will really impress and engage your followers.
Combine Facebook and Pinterest
Are you on Pinterest? You might be surprised to know that any business can benefit from Pinterest if you learn how to do it correctly. I highly recommend Melanie Duncan’s Power of Pinning course.
It talks about how to make money from Pinterest (both product and service-based). Melanie specifically talks about how to get the biggest amount of impact in the shortest period of time. I was a big-time Pinterest fanatic but after I watched Melanie’s Power of Pinning webinar, I already knew I was missing out on things, specifically how to convert my following to customers. The biggest key here is she tells you how to integrate your Facebook and Pinterest marketing: 2 birds, one stone.
Get Bloggy with It
A blog is a great way to increase your reach. Content marketing via a blog can include anything from recipes, blog posts and stories to videos and podcasting. This also gives you something to post on the fanpage. Even if you can only commit to one post per week, it’s a start. It builds a following and shows your fans you know your stuff. A great blog will help establish you as an expert. I know blogging can be a bit intimidating at first, especially to those who are new to writing regularly but once you get the hang of creating and sharing great content, you’ll be a pro in no time!
Who Are You and Why Should We Care?
This is the ultimate question to answer. Fanpages are a dime a dozen and what it really comes down to is showing people who you are and why we should care. I highly encourage you to bring out more of your personality with your social media. Let us get to know you and why you do what you do.
Most of all, cut the crap and create a fanpage that rocks. Stand out from the crowds and do something unique, interesting and true to you!
Here are some ideas for how I do content.
I do a mix of three types of posts:
1. Engagement – Ask a question, post a poll, leave a call-to-action: anything that asks the reader to engage.
2. Curated post – A link to an article, a news piece, a quote or something else that is created by someone else but relevant to your audience
3. Story post – Something personal, something about what you’re up to, or what’s happening in your world and with your business.
Then, you can sprinkle promo posts in there with those three. I like to do a curated post and then an engagement post before a promo post because when people interact with those, the algorithm is more likely to show them your promo post. There’s a bit of an art to it but I sit down and create 30 days’ worth of content at once so we can map out where each will go, then you just schedule it to post and don’t worry about it. I’d recommend coming in once a day or once every 2 days (if your page is not that busy) and look for interactions so you can reply to comments, like posts, etc.
If someone likes a post on your page but has not liked your page yet, you can click a little button and invite them to like it. This works great when you have a curated post that is popular, or a post that “goes viral”. You get a lot of shares and people liking it who didn’t find it from your page originally. So you can invite them to like the page. I keep my own page going with about 1 hour a month dedicated to content, then 15 minutes or less a day checking in.
Each page is as unique as the businesses behind them, so they require a personalized approach to strategy. If you need help with creating your Facebook strategy plan or creating content, I offer social media packages.