Begins on January 31st
You put your heart and soul into your business. Isn’t it time that reflects in your copy?
Don’t let weak, boring copy kill your dream business.
Heart-Centered Copy Camp is my 4-week program designed to help you master clear, compelling copy that coverts without losing your heart-centered message.
This is about your truth. Your soul’s work. It’s about showing up and changing the world.
What you get:
- 1x Class weekly
- Journaling and worksheets in between for self-study
- Private Facebook group for the program – ask questions and mingle with others in the program
Heart-Centered Copy Camp – What’s in the course?
Week 1: Uncovering Your Message and Discovering Your Voice
In the first week, we focus on branding, voice and messaging. What are you trying to say? Who are you saying it to? No one can tell you your voice, but I can show you how to find it for yourself.
We’ll also learn about USP (Unique Selling Proposition) as it relates to the heart-centered business or spiritual entrepreneur.
Week 2: Sales Pages and “WIIFM?”
The second week, we are going to hone in on sales pages. These are going to be one of the most important things you will ever write for your business. I’ll show you all of the elements of a great, converting sales page and also teach you how to answer the consumer question, “What’s in it for me?”
One mistake I see spiritual and heart-centered entrepreneurs make all the time is talking about themselves too much in their sales copy. Your reader doesn’t really care about you; they care about what you can do for them.
Week 3: Email Marketing and the 5 Basic Objections
As we move into week three, I’m going to teach you another necessary copy skill: how to write AMAZING email sequences that get opened and acted upon.
In addition, we’ll talk about the five basic objections to a sale and how you can combat them in your copy:
- “I don’t have the time.”
- “I don’t have the money.”
- “I don’t need it.”
- “It won’t work for me.”
- “I don’t believe you.”
We’re talking sales without the sleaze and how to bring in loads of cash doing what you love, while still being able to sleep at night.
Week 4: How to Get Pumped + All Roads Lead to the Sale
In week four, we’re going to learn about getting pumped about your own products and services. If you can’t get excited about it, how can you expect your audience to?
When you are ON FIRE about what you have to share with your audience, it will come through the words you create, the offers you share, and the energy you pump into your business every day.
We’ll also talk about how “All Roads Lead to the Sale” and how to apply this to other copy and content for your business, including blog posts and social media.
Learn how every piece of content you produce is “priming the pump” for the eventual sale. Stop creating content for the sake of creating content and learn to channel your efforts into copy that converts.
BONUS: In addition to the four weekly lessons and the journaling and worksheets you will get as self-study, I will also give everyone who attends Heart-Centered Copy Camp a FREE copy of my Copy Toolkit ($97 value)
Copy Toolkit includes:
• Sample Contract
• Sales Page Template
• Email Series Template
• FB Ad Template
• About Page Template
• What is “Heart-Centered Copy”? A Checklist
Early-bird rate: $247
2-pay option available. $200x 2 (one payment now and one in 30 days)
Free additional BONUS if you pay in full right now. Receive a 1v1 personal call with me to work on your copy and content.
Maybe you’ve taken a copy course before. Perhaps you’ve even hired a copywriter before. But they didn’t understand your spiritual business.
I get it!
Some of those copywriting rules just don’t apply to heart-centered businesses like ours.
Heart-Centered Copy Camp isn’t just another copy course with rehashed content. These modules, worksheets, and lessons are specifically designed with the spiritual and heart-centered business owner in mind.
Who is this for?
- Spiritual and heart-centered entrepreneurs who want to DIY their copy
Who is this NOT for?
- You just want someone to do it for you (consider working with me instead)
About Your Instructor: Who Am I? Hi, I’m Lisa, the face behind Heart-Centered Copy. Born with an entrepreneurial spirit, I started my copywriting business at 16 years old.
Now 20 years in, I help spiritual and heart-centered entrepreneurs connect with their target audience and increase sales through engaging, converting copy.
My experience as a youth coach and through teaching my clients how to brainstorm, strategize, write and edit their own content has led to me coaching people through copy and content in courses like this one.
Feedback from happy clients: