How do you add value? This is the first question you should ask yourself when you decide to create new content for your audience. Never create content just for the sake of content.
The world doesn’t need another blog post, another Facebook post, another Tweet, or whatever – just because you feel like making a word count, especially now.
Instead, you should always lead with value-added content. There’s enough filler and junk out there already. Don’t waste your audience’s time. Don’t feed them bullshit. Take the time to give them value, or don’t waste their time.
What do I mean by value-added content? Basically, this is any content that is original, exclusive, or that your audience cannot get anywhere else.
There may be many ways to cook a veggie burger, but what secret trick do you have that brings out the best flavor? BAM! That’s your value-added content.
You don’t have to reinvent the wheel; you just need to show a unique way of using it. There are many different types of content you can use to add value such as blog posts, case studies, white papers, tutorials, videos, and promotional offers.
It all starts with understanding the needs of your audience and the unique ways in which you meet those needs or solve their problems. You need to get very, very clear about the value you add before you spend any time creating content.
Here are some additional easy content creation ideas:
- Create a checklist based on a subject you are an expert in
- Use your analytics to see topics people are searching for
- Study your top-performing posts and re-create them
- Ask your audience what content they want from you
- Give some of your goodies for free (not all, but a little teaser won’t hurt)
- Think of a problem your audience has – now help them solve it
- Provide resources – website links, book roundups, etc.
- Do a video tutorial
Don’t stop at just these ideas. I encourage you to grow and expand on this list, and think of more ideas of how you can give more value to your audience.
And after you create your easy new content ideas, don’t forget to leave with a valuable call-to-action (CTA). What do you want the reader to do? Sign up for your newsletter? Click on a link? Buy a product? You can’t get it if you don’t ask.