Strategy for copy and marketing for spiritual entrepreneurs is different than what you might use for a traditional business. This is why it is so important to work with professionals who understand these unique needs. I spent nearly two decades in the copy and content marketing field before specializing my niche to heart-centered businesses. I’ve seen both sides of the coin and I know firsthand how traditional marketing gimmicks don’t always work in these fields.
Experience in the respective field is important, but it’s equally important that you work with someone who understands your business. As a spiritual entrepreneur, the language you use with your target market is different.
The feelings involved will be as important, or more so, than the practical elements and facts. It’s all about how you make your potential clients/customers feel and what energy and vibes they get from you.
Copy and Marketing for Spiritual Entrepreneurs – Research and Data
Research and data into spiritual businesses will show you different findings than that of a traditional business or e-commerce entity. The target market responds differently and has different motivations.
People take action and make purchases based on how something or someone makes them feel and not always on what is most affordable or seems most practical.
Target customers will take action based on their personal convictions, shared spiritual alignment, and energy connection.
Presenting Your Own Research and Analysis
When presenting your own research and data analysis for a spiritual business, you sometimes need to go a bit deeper and more creatively. If what you offer your clients, for example, is based on how they should feel afterward, then how do you prove this?
What will the client/customer GAIN from working with you? How will they see it? How will they measure it?
What problems will your product or service help them solve? These are the things you should address when presenting your own research and analysis.
Copy and Marketing for Spiritual Entrepreneurs – Content Creation
When creating content for a spiritual business, there is a different approach I will take. I use language that your readers will understand and emotions that they can connect with.
Not only do I tie into your target market’s energy, but I also need to connect with your energy. Before I can write like you and for you, I have to understand you. I have to connect to your spirituality in addition to the purpose of your brand.
Content creation begins with an understanding of the product/service and the target market and then creating a strategy based on the goals you want to achieve.
Do you want sign-ups for your 1v1? Are you looking to build your email list? Is it all about brand awareness and letting people get to know you?
Chances are, there will be all of this and more, and these short-term and long-term goals need to be worked into your content strategy and implemented in a way that resonates with your target audience.
Creating Heart-Centered Copy that Soothes the Ego
When creating content for your spiritual business, you also have to soothe the ego first. This is one of the most important parts of heart-centered copy. I work with clients all the time in the heart-centered and spiritual space who come to me with copy “rules” they’ve picked up elsewhere that just don’t work for their businesses.
The heart can’t listen and react when the ego is in the way. A lot of traditional marketing techniques are targeted at the ego. Heart-centered entrepreneurs try to go the opposite route and pitch directly to the heart, but if you have not made a connection first, the heart may not be listening.
You’ll end up not appealing at all, or insulting the ego before you ever have a chance to get started.
If you need help with the things I’ve discussed in this post, take a look at the ways you can work with me, and let’s chat.
- Full Moon Ritual for Copy
- New Moon Ritual for Copy
- Top 3 Tips for Heart-Centered Copy that Converts
- Setting Up an Abundance Altar