That’s a great question! And this is the part where I tell you all about how I have 20 years’ experience in the business. I can tell you about where I went to school and all the copy courses I’ve taken and all the books I’ve read. I could tell you about the celebrity clients I’ve had and all the money I’ve helped my clients bring in over the years.
But I’m not going to do that.
Because it’s not about me.
It’s actually about YOU and what I can DO for YOU.
This is not a job interview; it is an energy exchange. I’m not auditioning for a part; we’re deciding if a work arrangement would be mutually beneficial to us both.
And what REALLY matters to you is the RESULTS I can get you.
What really matters is how we get along, how well I can understand you and your needs, and even more important, how well I understand your AUDIENCE.
That part right there… THAT is why you should hire me as your copywriter. I won’t just know your target audience. I will BECOME them.
My natural empathy and intuition, combined with 20 years of practice allow me to mold, to shift, to change chameleon-style into the very person you are targeting with your offer, business or brand.
All that is ME will slip away, slide away, melt away as I take on a new persona – the person you were born to help. The person who needs you right now. Because this is all about HER!
I know what kind of pasta she likes and what she drinks when she needs to unwind at the end of a long day. I know what makes her laugh, why she cries at certain commercials, and how she can never, ever trust anyone with her laundry because of that one mix-up back in college (that she doesn’t dare talk about anymore). I know her deepest insecurities – the things that keep her up late at night and the things that hold her back from her greatest potential in life.
I feel her deepest pain, her darkest demons and her greatest shame. The things she doesn’t dare share with anyone else… the things she doesn’t even want to admit to herself.
And I know what lights her up, makes her laugh until she snorts water out of her nose, and what fills her heart with so much joy, she feels it might burst.
I know her like I know myself, better even. Because that’s what it takes to speak to her in words she can understand. That’s what is required to relate to her in ways that compel her to take action. That is what is needed to change a person’s life.
Your copy isn’t about me.
In fact, it’s not even about you, really.
It’s about HER.
Are you ready to talk to her like never before? Are you ready to call in perfect, soul-led clients with heart-centered copy? Let’s change lives together.