Are you looking to create heart-centered copy that converts? It can be difficult to find the words to say what you want to express, while also creating copy that converts your leads into customers or new clients.
I work with spiritual and heart-centered entrepreneurs every day and many of them are excellent writers. They have taken copy courses, they have read all the books, and many of them have even hired copywriters in the past.
However, throughout all of this, they find that something still doesn’t click for their message. Either it doesn’t feel “right”, it’s not getting conversions – or both!
I absolutely understand because not only do I help my clients with this, but I also have dealt with it in my own business. I have three quick tips to help you with this process:
- Tap Into Your Purpose
- Think Like Your Target Audience
- Soothe the Ego to Speak to the Heart
Next, let’s look into what these mean.
Heart-Centered Copy that Converts –Tap Into Your Purpose
When trying to create your own heart-centered copy that converts, it’s essential you tap into your true purpose.
Who are you trying to serve?
What do you offer that can change the world?
Take time to really tap into this space and get VERY excited about what you do. You want to feel all of that positive, motivational energy before you begin typing a single word.
This is why I also teach my clients about mindfulness, binaural beats, and tapping before they sit down to write any copy. This will help you to settle your own nerves and racing thoughts, get into a place of peace, and really tap into your deeper purpose.
As a heart-centered business, you are saving the world. You are creating change. You might be a life coach, a Reiki healer, or a musician. All of these have one thing in common – they touch people on a soul level and heal them with the work that they do.
How do you heal people with your work?
You should be totally honed in on this answer before you begin writing any copy.
Think Like your Target Audience
Next, we’re going to talk about thinking like your target audience. This basic copy rule is even more important for spiritual and heart-centered businesses. You should have some sort of target audience or ideal client avatar as part of your branding. If not, you can learn how to do that now.
What does your audience want?
What are they looking for and how do you provide it?
Most of the time, people don’t know what they want. They know what they think they want, but that isn’t always the thing they need.
For example, you may say you want more money when what you really want are the things the money will bring you. For example, my clients aren’t usually looking for better copy and content. They are looking for new customers, more conversions, closing sales, and greater visibility.
Soothe the Ego before Speaking to the Heart
It’s all well and fine to talk about “heart-centered copy” but at the end of the day, none of us are all heart. We’re also part-ego. And the ego can be a loud, needy child when it wants to.
If you work in a spiritual or heart-centered business, then you already know that it takes a considerable amount of effort and practice (as well as discipline and spiritual development) to stop thinking and acting with the ego. So heart-centered copy that converts is a novel idea, but less practical in actuality… unless, you learn to soothe the ego first.
Sometimes you need to feed that ego a little, get its attention, and calm it down, in order to truly start speaking to the heart. It’s not realistic to expect that your target audience is already going to be in a full heart space when they just happen upon your content.
An Example of Soothing the Ego
How you do this is completely dependent on the type of work you do. But as an example, let’s say you are a coach that helps singles find true love. Your target client may not want to admit that they need a coach to help them. It may be a big hit to their ego that they can’t seem to figure out this “love thing” while everyone around them is coupling up.
Maybe your entire coaching principle hinges on the idea of “heal yourself to find your true love”, but a hurt and proud ego doesn’t want to be told they THEY are the problem.
And certainly, no one wants some stranger telling them that it’s their fault they can’t find true love. Right?
Just because you’ve been there and done that, and feel enlightened to all the answers, doesn’t mean your target audience is going to be receptive to hearing it in that way initially.
This is why we soothe the ego and allow it to step aside, before we can speak to the heart.
Putting It to Work for You
Can you think of some ways this tip might change your existing copy? Or how it might change the way you create content in the future?
If you need help creating heart-centered copy that converts, or want assistance with these three steps and getting to the real heart of your business so your copy reflects this, consider a VIP Day session with me 1v1.