How is your social media game lately? Can you say with all honesty that you are all written and scheduled out for the next 30 days? 60 days? 90 days? All you have to do is log in and reply to comments and check on things now and then? With a social media content plan, you’d be able to say yes to that. Social media marketing works best when you are consistent. It’s not even about how MUCH you post, but about how CONSISTENTLY you post.
No one wants to like or follow you and then find you go radio silent for 3 weeks, then flood them with 12 posts a day. That’s a quick and easy way to get unfollowed/unliked/blocked.
Most people find it far too difficult to rely on posting each day as it’s happening. Even if you are able to commit to this, what if you get sick? Get held up in traffic or have “one of those days”?
Life is too unpredictable.
It makes far more sense to create a content plan, schedule all the content you can for 30/60/90 days, and then fill in with quick posts if the need comes. For example, if something special or interesting happens that you really want to share, you can still do it, but you won’t ever have to worry that you missed a day when you have a plan.
I understand how it can be difficult to create a social media content plan, especially if you’ve never done it before. This is a service I used to provide regularly through my social media marketing agency. This allowed me the opportunity to work with so many wonderful clients and different types of businesses so I was able to see different challenges and how to resolve them.
I have not been offering social media content or management recently, but I will be bringing back my content packages for a short time. After years of working in my own social media business, as VP of Special Media for another, and working as Community Manager for Amy Porterfield, and SM and content management roles for other well-known people in the social media business, I took a step back to focus on my true love: copy and content.
There’s a reason I feel into social media so easily when it first started appearing on the internet, however. It’s because everything you post on social media is just another form of content. I fell into the social media scene before it was trendy and hip to do so. I started doing social media work before a lot of people even knew what “social media” was.
Why is your social media content so important?
So, maybe this sounds good, but why is social media content so important anyway? How does it affect your brand? If you think that people aren’t paying attention, you’d be mistaken.
Your social media marketing is only as good as your content. The content you share is THE ultimate, critical piece of the social media puzzle. You can share “stuff” all day long… but if you’re not sharing the right content for your audience, you won’t get the results you seek. It’s really easy to get caught up in social media and miss out on what’s really important.
There are pay-per-click ads, design strategies, paid groups and so much more, but none of that really matters if you’re missing the one key value piece: the content.
Your ability to profit from social media will only go as far as the quality of your content. Think for a minute about the very core of social media. What is it all about? What makes it so popular?
Think about how it connects people.
Think about how it allows individuals to communicate in a way they would not have been able to do before.
What are you adding to the conversation?
How are you enriching their lives with your content?
If you don’t know the answers to these questions, then that’s the first place to start. A good social media marketing plan is going to help you do that. You need a content plan so that you know what you’re posting and WHY you’re posting it.
Never post just for the sake of posting. There needs to be a purpose behind each post and a great content plan will help you do that.
Remember this: Your social media post could be the first impression someone gets of you and your brand. Are you sending the right message to make a good impression?
$500/month – Content only. 1 full month of content.
$1000/month – Strategy and content creation. 1 full month of content.
$1500/month – Strategy, content, custom images and management. 1 full month of content.
If you’d like to take advantage of this offer while it’s still around (limited time only), you can order from the links above. If you have questions first, email or reach out to me via this contact form.
I am looking forward to the opportunity to help a few new clients with their social media content this month.