Email marketing has many advantages that will help grow your business. It provides a great way to stay in touch with your audience so you can build a strong relationship with existing and potential customers. Your email list is made up of consumers that have a real interest in your particular business. They all share a common desire to learn more about the products and services you provide, which is why they agree to receive emails from you on a regular basis.
Email marketing helps to bring in revenue for your company but in order to achieve real success, you need a plan. Simply using it to promote special deals and discounts on your products is not enough. Here are a few good ideas to help you make money with your email list.
Build Trust and Create a Good Relationship with Your Subscribers
Before you can start making money from your email list, you must gain the trust of your subscribers. This starts by providing newsletters and other valuable content to help consumers learn more about your particular business. Of course, this is in addition to offering quality products and/or services consumers can actually use and rely on.
Great content focuses on increasing awareness about your niche, answering common questions and troubleshooting problems. As you communicate and provide your subscribers with this valuable content you’ll earn their trust and build a strong relationship with your target audience.
Create and Sell Your Own Products or Services
In addition to the products and/or services you already sell, you can create a few more options that will complement your business. Guides, manuals, eBooks, online courses and webinars are all great options that have the potential to make you a lot of money. Use them to teach subscribers all about your particular niche or how to get the most from the products you provide. This is valuable information many people will be happy to pay for and it’s easy to promote them to everyone on your email list.
Take Advantage of Affiliate Links
Taking advantage of affiliate links is a great way to make money with your email list. It involves placing links containing affiliate offers from other businesses in your emails. Choose affiliate links that are related to your particular niche in some way for the best results because it will encourage more sales. For example, if you sell sunscreen, some options include adding affiliate links associated with swimwear or beach accessories.
If you prefer a more indirect way of using affiliate links, place a link in your emails that direct the subscriber to other content such as your website, blog or even a Thank You page that contain the affiliate offers. Either way, when one of your subscribers clicks on a link that sends them to the other company or when a sell is made by someone that uses your link (depending on your arrangement with the affiliate company) you’ll be paid a commission for the sells you generate.
Get Paid to Sponsor Ads for Other Companies
Many companies will pay you to place ads promoting their business in your email newsletters and other content. It’s beneficial because it creates more exposure for their business, especially if you have a large email list. Therefore, it’s worth it to them to pay you to help promote their products. Just like when choosing affiliate links, look for companies that complement your business in some way to increase your chances of making money from sponsored ads.
Use Techniques to Encourage Your Audience to Make a Purchase
You can do this in several ways without actually seeming like you’re pushing the consumer to make a purchase. Up-selling, down-selling and cross-selling are three techniques that get results. Up-selling involves offering the potential customer a more expensive or upgraded version of the product they were originally interested in buying. You can also suggest something else that will enhance their purchase and make it more efficient, which is called cross-selling.
If a consumer seems interested in making a purchase but hesitates to click buy, the price tag may be a little too steep for them. This is where down-selling a product comes into play. By offering them a similar but cheaper item, you may be able to push the sale through. You won’t make as much money with this technique as you would have with the original item but you’re still making a sale.
Put Your Plan into Action
Once you have established trust and built a good relationship with your subscribers, it’s time to choose one or more of the options above designed to make money from your email list. When choosing which methods to use, consider your specific niche and the type of people that make up your subscribers. Some will work better than others depending on your target audience.
It may even take a little trial and error to find out what works best, so don’t hesitate to experiment with different options until you find which ones get the best results. Remember to be consistent with your emails and always offer your subscribers something of value.
You can’t make money with your list if you don’t take care of your subscribers. You must provide them with great, quality content they can use to keep them interested and coming back for more. You want to give them useful information, something to continue coming back to your emails for. It’s okay to make some money for it, too, but the focus of your emails should be delivering on the promises you made to your audience.